For over 95 years, our research and innovations have saved a million lives, and we are working on a million more.
In 2007, we set our safety vision – no one should be seriously injured or killed in a new Volvo car. We have yet to realise this, but we now know why. Focusing on innovations that understand what’s outside the car isn’t enough. We also need to better understand you, the driver inside.
So we’re stepping into a new era – for safety and for Volvo Cars – where our ambition isn’t just to protect your life. It's to help you live your best life.
Because when you feel safe, you can be truly free.
Safety innovations for a new era. Coming in the Volvo EX90.
Liu Cuiqing, Paralympic champion
You’re braced against the starting blocks, crouched down, ready to go. The crowd is hushed. ‘Get set!’ Head raised, eyes forward, but all you see is darkness. Would you feel safe sprinting your heart out into the void?
Seinabo Sey, Musician
There you are on an empty stage, mic in hand, lights beaming down. You take a deep breath and open your heart to a sea of faces. Would you feel safe being that vulnerable?
Sky Brown, Skateboarder
Imagine you’re standing on the edge of the half pipe. Thousands of eyes on you. Everyone is waiting for you to drop in. Are your knee pads and helmet enough to make you feel safe carrying the weight of the world?